Downtown Little Rock PartnershipExperience Downtown

The Downtown Little Rock Partnership needed a clearer digital foundation to support its mission and diverse audiences. Few focused on defining primary user groups and aligning the site around how people actually interact with downtown. The strategy centered on clarity, approachability, and momentum. The goal was a platform that supports daily use while reinforcing long-term civic and economic objectives.

Few did not redesign the logo. Instead, we refined the existing brand style to feel more modern, fresh, and younger while preserving its equity. Adjustments to typography, color application, spacing, and imagery brought consistency across the experience. The updated system feels active and current, better reflecting the energy of downtown today.

The website design prioritizes simplicity and visibility. Content was reorganized to elevate events, highlight neighborhoods, and surface ongoing initiatives without friction. Layouts were designed to feel open and flexible, giving space for photography, headlines, and calls to action. The result is a civic-forward design that feels welcoming rather than institutional.

Few built the site to be flexible, scalable, and easy to manage. The system supports frequent content updates, new programs, and evolving storytelling without added complexity. Performance, accessibility, and responsiveness were treated as baseline requirements, ensuring the site works smoothly across devices and audiences.